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Behind The Collection: Dogeared + Danielle LaPorte

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Dogeared has been captivated by bestselling author and inspirational speaker, Danielle LaPorte, for a long time. Dogeared Founder + Creative Force, Marcia Maizel-Clarke, discovered Danielle’s online TRUTHBOMBS – short inspirational messages that are witty, powerful and insightful, and instantly saw a connection between the jewelry and her words.

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Marcia started sending truthbombs around to the team at Dogeared in October 2012. The first one was #139 on October 25, 2012 – “Joy is Power”. By the time “French Kiss Life” came out in May 2014, Marcia said “it’s time” and wanted to find Danielle and talk about the potential to do a partnership together.

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It was easy to visualize the truthbomb as they existed with a piece of Dogeared attached – a message, sentiment and striking simplicity all coupled together.

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The Dogeared team invited Danielle to the Los Angeles  headquarters, reviewing truthbombs, charm options, sketching, talking about how to design the packaging, poetics and pulling the collaboration together. This design session was critical to designing Danielle’s exclusive “truthbomb” charm.

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Danielle in the process of developing the exclusive “truthbomb” charm.

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The graphic and design teams, working with input from Danielle, created the packaging that allows the customer to experience the combination of truthful poetics and conscious jewels.

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In March, Marcia + Danielle  filmed “the making of the collection” in Malibu for a day of celebration – including champagne, a beautiful California sunset, good friends and good food.

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Today, Dogeared + Danielle LaPorte are so excited to launch The #Truthbomb Collection.

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 watch to learn more:

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